Overview:

Large, powerful images transformed the exterior of the venue to announce the launch of a brand new Soccer league in Australia.

The projections designed by The Electric Canvas were a double challenge incorporating architecturally accurate images  with scrolling promotional motifs projected from an oblique angle.

To add to the challenge,  mask/contra-mask elements were incorporated into a three minute looping show.

Inside the venue, projections were used to create a branded,  immersive environment for the launch guests.